St Kilda Football Club
Exhibition design for Moorabbin Museum
and retail shop
Scope
Large scale signage
Wayfinding
Retail shop visual merchandising
Contributors
Stevie Dellamarta / Creative Director
St Kilda FC Design team
St Kilda FC Marketing team
Showfront / Cabinetry
Russell Holmesby / Historian
Our brief was to create a visual story and physical archive that celebrated the historic journey of the St Kilda Football Club.
Like any good book, there are many chapters that make up the Moorabbin Story... the museum showcases how the seaside St Kilda Football Club made Moorabbin home.
Our approach
We worked closely with SKFC's historian and Creative Director to timeline key events and source memorabilia. We then designed custom cabinetry and removable plaques and plinths, to showcase the story in a museum inspired environment within Moorabbin's downstairs community space.
Outcome
The museum has been met with great enthusiasm. A one-of-a-kind space unique to AFL clubs. It continues to capture moments in time for those who love the club.
2018 merchandise campaign
Scope
Digital Marketing - animated GIFs
Contributors
St Kilda FC design team
St Kilda FC marketing team
