St Kilda Football Club

Exhibition design for Moorabbin Museum

and retail shop


Large scale signage


Retail shop visual merchandising


Stevie Dellamarta / Creative Director

St Kilda FC Design team

St Kilda FC Marketing team

Showfront / Cabinetry

Russell Holmesby / Historian

The Moorabbin Story.

Like any good book, there are many chapters that make up the Moorabbin Story... the museum showcases how the seaside St Kilda Football Club made Moorabbin home.

St Kilda Football Club 

Museum and retail shop design

The patch of earth that now known as the St Kilda Football Club’s spiritual home was once a swamp, which attracted duck-shooters on hunting expeditions from the city of Melbourne in the early 1900s.