Serving up more than just gelato, new concept store OKAY LUCY wanted to create a unique consumer experience, one that celebrated local people and produce on the Mornington Peninsula.
Fondly named 'OKAY LUCY’ by owner Stevie Dellamarta (Creative Director @its.me.stevied), we worked closely to develop a playful
suite of graphics that captured the client's unique vision and tone for the brand.
To add a point of difference, two logomarks were created to speak to LUCY'S community: her local collaborators and customers. Paired with a simple, modern colour palette and interior, OKAY LUCY is fast becoming a 'must visit' local love on