Okay Lucy Gelateria

Retail concept store

Scope

Branding

Custom Typography

Packaging

Menus

Gift Cards

Signage

Website

Digital Assets


 

Serving up more than just gelato, new concept store OKAY LUCY wanted to create a unique consumer experience, one that celebrated local people and produce on the Mornington Peninsula.   

Our approach 

Fondly named 'OKAY LUCY’ by owner Stevie Dellamarta (Creative Director @its.me.stevied), we worked closely to develop a playful

suite of graphics that captured the client's unique vision and tone for the brand.

To add a point of difference, two logomarks were created to speak to LUCY'S community: her local collaborators and customers. Paired with a simple, modern colour palette and interior, OKAY LUCY is fast becoming a 'must visit' local love on

the Peninsula.

Outcome 

Since opening in late 2019, OKAY LUCY has received much local media attention and has recently made Melbourne’s Top 10 Best Ice Cream Parlours!

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