As the business had a strong loyal following, it was important the brand mark remain recognisable in the community. We introduced a contemporary script typeface paired with a feminine palette to brighten and modernise the brand.
New to e-commerce, we worked closely with Mojo On Main to map the user experience and translate the personal nature of shopping instore to the online environment.
The decision to add an online arm to the business has transformed the way Mojo On Main reaches its customers and converts sales. The weekly photoshoots provide fresh new content for both the website and social channels. The Mojo community reach is wider, more engaged and more connected.