Mojo On Main
Local business by women, for women.
Scope
Brand refresh/e-commerce website/digital marketing/social assets
Contributors
Reannon Smith / Photographer
Zahra Taylor / Model
One of our long-standing clients Mojo On Main fashion, is a very special small business led by one of the hardest working women we know, Andrea Deylen. Her mission is simple, to make women feel great inside and out.
Andrea Deylen
Owner and founder of Mojo On Main
"It’s about building a community of women supporting women – a Mojo tribe – but it’s also about making customers feel unique at an affordable price. We choose pieces with our audience in mind so they can feel great inside and out everyday."
Our approach
As the business had a strong loyal following, it was important the brand mark remain recognisable in the community. We introduced a contemporary script typeface paired with a feminine palette to brighten and modernise the brand.
New to e-commerce, we worked closely with Mojo On Main to map the user experience and translate the personal nature of shopping instore to the online environment.
Outcome
The decision to add an online arm to the business has transformed the way Mojo On Main reaches its customers and converts sales. The weekly photoshoots provide fresh new content for both the website and social channels. The Mojo community reach is wider, more engaged and more connected.
