Calibre

Digital Marketing

Scope

Campaign focused email newsletters

Contributors

Meagan James / Digital maketing Manager

Mark Coombes / Creative Director

Andrew Vance / Marketing Coordinator

As part of the national rebrand, Malone & Camille were engaged to develop monthly promotional campaigns, instore graphics, print advertising and bi-weekly eDMs to increase online and instore sales.

Meagan James

Digital Marketing Manager at Calibre

"The current retail climate is exceptionally fast paced and requires a quick turnaround of digital assets which are engaging and causes the customer to stop and take notice. Having a creative partner in Malone & Camille helps us to achieve that goal and is an imperative part of our digital strategy".

Our approach

M&C worked daily with Calibre to implement creative and targeted content to capture customers and encourage their path to purchase. We provided guided creative support as each campaign was launched and rolled out across socials, Google Ads and email marketing.

Outcome

In 2019, the collaboration between Calibre and M&C saw the highest record in online sales of any 12 month period.  It was a fantastic way to cap off the brand's 30th anniversary!

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