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The Nord Agency

Brand agency and interior design

Scope

Branding/website/digital marketing/social assets

The Nord Agency is Sydney's latest interior design and styling brand representing Scandinavian furniture manufacturers and designers from around the world. We were approached by founder Sally Morrison, to develop an identity that captured the essence of the brand's core values, one that celebrates excellence in Danish furniture design, authenticity and craftsmanship.

Sally Morrison

Owner and founder

"When M&C presented their initial concepts, I was blown away. Not just one, but all three of their ideas were incredible and it was hard to pick which direction I would take. They encompassed all that The Nord Agency represented, as well as including the design elements I presented to them. Working with Malone and Camille has been a highlight of my company journey so far. Emma and Justine are incredibly talented and professional and a joy to work with." ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Our approach

The design focuses on a custom serif typeface, with 'o' being the focal point comprising of two intercepting lines with the apex pointing north. The design is a nod to the anatomy of furniture. The word ‘Nord’ in this instance means guidance, direction and a clear path.

The branded suite includes business cards, brochure stickers, email signature, style guide, tissue paper and social assets and website.

Outcome

The Nord Agency have made it possible for unique Scandinavian brands to have a strong presence in Australia. After a successful launch earlier this year, there are plans to expand their offering to interior design and styling. 

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