AFL Media


AFL Record

2018 Grand Final Parade flyer

Campaign roll out

Corporate partner collateral

Event collateral 


Andrew Hutchinson / Creative Director AFL

Craig Poore / Lead Designer AFL Record

Stephen Lording / Production

Michael Lovett / Lead Editor AFL Record

Gary Hancock / Editor

Howard Kotton / Editor

Natalie Boccassini / Lead Photo Editor

Nick harding / Photo Editor

Michael Wilson / Photographer

The Australian Football League is the pre-eminent professional competition of Australian rules football in Australia.


Working in-house with the creative team at AFL House we assisted to produce ongoing seasonal graphics to promote all AFL competitions.  

Michael Lovett

Lead Editor of AFL Record

"The AFL Record is the leading game-day publication in Australian sport thanks to its dedicated team of writers, designers and photographers. The Record, as its title suggests, is also an important record of vital information and statistics".

Our approach 

Working inhouse with the AFL creative team, we assisted with the rollout of campaigns throughout the season. This included print, online and event graphics. A highlight was working closely with The Record team to produce editorial spreads and covers for The AFL Record.


The AFL Record is the leading game-day publication in Australian sport thanks to its dedicated team of writers, designers and photographers. 

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